In the fast-evolving world of Indian public relations, where digital amplification can turn minor issues into major reputational threats overnight, Maulikk Buch stands out as a master navigator of crises. With more than 25 years of experience spanning journalism and strategic communications, Buch has established himself as a leading expert in crisis mitigation, helping brands emerge stronger from challenging situations through empathetic, precise, and forward-thinking approaches.
Buch's career began in the demanding field of journalism, reporting on sensitive topics like social disharmony and covering sectors such as health, crime, education, and politics. His roles at outlets including Gujarat Samachar, Divya Bhaskar, ETV, DNA, Financial Express, and Ahmedabad Mirror built a deep understanding of media dynamics and rapid response—skills that prove invaluable in crisis scenarios.
Transitioning to public relations, Buch joined Adfactors PR as Chief of Gujarat operations, managing high-profile clients in competitive industries. He handled communications for brands like Adani Enterprises, Vadilal, and Wagh Bakri, focusing on proactive strategies that addressed regulatory pressures, consumer concerns, and public perception challenges. His methods emphasized transparent dialogue, stakeholder empathy, and transforming potential setbacks into narratives of resilience and trust-building.
In 2015, Buch founded Reopinion Media & Com Pvt Ltd, where he serves as CEO and Managing Director. The agency has grown into a digital PR powerhouse with a team of over 50 specialists, excelling in content creation, online reputation management, and crisis handling across diverse sectors. Reopinion's strength lies in blending journalistic ethics with modern digital tools to anticipate risks, manage misinformation, and guide clients through disruptions.
Buch's crisis philosophy draws from conflict resolution training and on-ground reporting experience, prioritizing ethical communication and contingency planning. While specific case details often remain confidential to protect clients, his track record demonstrates consistent success in safeguarding reputations during high-stakes periods, turning vulnerabilities into opportunities for growth.
Beyond professional achievements, Buch is a versatile contributor to India's innovation ecosystem—as a mentor under NITI Aayog's Atal Innovation Mission, a tech columnist, social media advisor, and even a paranormal researcher. Fluent in English, Hindi, and Gujarati, and educated at M.S. University of Baroda, he bridges diverse audiences effectively.
In an age where crises unfold in real-time across social platforms, Maulikk Buch's expertise offers a beacon of calm and strategy. His grassroots journey from newsrooms to leading a forward-looking agency underscores a commitment to resilient communication, making him a trusted guardian for organizations facing India's complex media landscape.